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27th Mar 2020

Flexible packaging – indispensable for keeping stocked in the Corona crisis

In the UK, Switzerland and many other countries, the Corona pandemic is bringing public life to a virtual standstill, imposing enormous challenges on business and politics. Shopping trends are changing, too. Instead of shopping carts being filled with fresh produce, they're being filled with less perishable products, also many people are opting for home deliveries instead of going to the shops or stores themselves subsequently Flexible packaging - that keeps contents protected against a wide range of harmful factors - is indispensable in this situation.

Why flexible packaging is so important now

The Corona crisis is forcing us to rethink habits.  Before the outbreak, many people went to the supermarket or grocery store every couple of days to stock up on fresh produce. Now, most go shopping as little as once a week. This is why shopping trolleys are clearly fuller than before and the focus is once again on durable products such as convenience meals, pasta, and soups. Although the supply situation is expected to improve, many consumers are purchasing staple foods that allow them to subsist for a few weeks in case of emergencies. Therefroe to prevent wastage and premature spoilage of such emergency inventories, foods must be optimally packaged.

How high quality flexible packaging protects food

In view of the fact that - just a few short months ago - the abolishment of packaging was still being debated, with the public and parts of the media having lost sight of the vast benefits of flexible packaing for food, pharmaceuticals and other high value commodities, the current situation makes us relieved that it still exists. Because without suitable packaging, many food products would spoil more quickly. One startling fact; Of the roughly four billion tonnes of food produced worldwide, only about one third is actually consumed. The remaining 2 / 3rds, unprotected, spoils and has to be discarded.

Therefore used more widely Flexible packaging helps keep unused food tightly sealed, offers consumers much needed bio security,  protecting the products – depending on requirements – against moisture, UV radiation, germs, mildew, and other harmful effects. This ensures that the shelf life of the packaged products can be extended across a very long period of time.

Apart from its protective function, flexible packaging has further advantages. One advantage is extended longevity and reduced vulnerability to damage as compared with hard packaging. Since supermarket shelves are quickly cleared out in epidemic times, they also have to be refilled more frequently. If a flexibly packaged item should be inadvertently dropped, nothing usually happens. But hard packaging might sustain damage when dropped, ruining the integrity of the product.

Low weight is another benefit: flexible packaging hardly contributes to storage, distribution, and shipping costs. Additionally, minimised packaging material minimises packaging waste.

Not just foods..
Apart from foods, the demand for various cosmetic products is higher than prior to the Coronavirus outbreak. Bottlenecks are occurring, not only with toilet paper. Many shelves normally stocked with refill pouches for liquid soaps are now empty. Although stocks will be replenished post-Corona at the latest, understandbly demand will not quickly drop back to habitual levels. At least for a certain period of time, also the realisation that washing one’s hands just once more often and more thoroughly will remain on consumers’ minds. High consumption also increases the demand for packaging material.

We are continuing our production of flexible packaging with no quality compromise

For many weeks, we have been monitoring the current developments involving COVID-19, generally referred to as the Coronavirus. Wipf AG and Maxilla Packaging initiated all necessary measures (hygiene, social distancing, shift work, etc.) at an early stage and developed the emergency rules specified by our pandemic outbreak plan in order to be able to continue manufacturing flexible packaging in sufficient quantities. As a supplier, manufacturer of food, non-food, and medical packaging, we spare no effort to remain productive as rigorously and as efficiently as possible.

We are dedicated to safeguarding your health, that of our employees and that of their families. At the same time, we are committed to maintaining production and to offering our customers the high level of service to which they are accustomed. Unfortunately, we cannot prevent delays from occurring in shipping, especially in cross-border traffic however, we are in constant contact with our logistics partners and drivers  and will gladly inform you of the current status.

Together, we will master the crisis. Thank you for your understanding. Keep safe !

25th Feb 2014

Maxilla Packaging Launch New Online Store & Catalogue

The new Maxilla Packaging website & online store shows our extensive range of over 100 specialist packaging products for the luxury food, beverages and high quality dry goods industries.
So if you need Coffee Bags with Coffee valve - our without - Standup pouches or side gusseted bags for fresh Tea , Standup pouches (doy packs), Kraft Paper Coffee Bags with Coffee Valve (Coffee Valves available for Coffee Beans & Ground Coffee) and Tin Tie Kraft paper bags, then all our stock products are delivered on a next working day service* with exciting new lines continually being added, also heat sealing machines and special offers are all avaialable to buy now.
All this added to the convenience of being able to buy online & pay using all major credit cards - via our secure server - or using your 'PayPal' account.  With a special offer of free delivery for all orders over 2 boxes of any size or colour, (free UK delivery only).  We can also produce nearly all types of foil laminate reel materials to suit your form, fill and seal machine or produce a wide range of pre-made quad seal bags to your specification.  Please contact us for more information, also we would welcome your feedback on our new Maxilla Packaging website. Thank you for your interest.

25th Feb 2014

New Range of Kraft Coffee Valve Bags by Maxilla

Maxilla now offer a Great Range of Kraft Paper Gusseted Bags and Standup pouches available with - and without - our Swiss patented Aroma Valve - in a Traditional Kraft Paper finish with all the shelf life benefits of a high barrier foil laminate, fitted with our Swiss patented aroma freshness valve.  
Please see our great range of Coffee Valve Bags, side gusseted bags and Stand-up pouches. Also available are Kraft Paper bags and laminates suitable for Sweets, Biscuits, Snacks and other high value products.

See our Online Store for more details on our great range of Kraft Paper Coffee Bags with valve and Kraft Stand-up pouches.


24th Feb 2014

Maxilla's New In-House Design Service

We now offer customers an in-House design service for our customers wanting to move into their own branded packaging, be it pre-made bags, standup pouches, doy packs,  labels or reel materials.

Please contact us if you require any further information at

26th Feb 2014

New MaxBox Pouches

Maxilla are able to produce an extensive range of pre made bags, made to suit your particular size and print requirements, including the new MaxBox pouch which Maximizes a retailers shelf space with its great cube qualities and with its unique flat base it is ideal for lighter weights, also it looks great when packed in larger volumes as well.

Please contact our sales team for more information at : 

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Low minimum orders - just one box of any size! The "Wicovalve"® - unique one-way Aroma Freshness Valve
24 hour / next day standard delivery.  Visit our on-line store for full details of our stock products & much more.

Free Delivery for all orders. (UK only).

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